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CONFERENCE FEATURE

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expand access to programs. Retrieved from https://news.ontario.
ca/maesd/en/2015/04/northern-colleges-work-together-to-
expand-access-to-programs.html

Ken Steele is a leading consultant and speaker on North American higher
education innovation and strategy. His “almost-weekly” webcast appears at www.
TenWithKen.com. He has consulted with hundreds of colleges and universities,
helping them interpret market research, understand their competitive context, and
develop distinctive institutional strategies and brand positions using his proprietary
Brand Chemistry™ model. Ken’s unique perspective has been shaped by award-
winning careers spanning three decades, frst as a humanities computing researcher
and Shakespeare instructor, then an IT consultant, ad agency creative director, and
ultimately a higher education market research analyst and brand consultant. Ken
has published dozens of articles and white papers on post-secondary students and
branding, and co-authored Canada’s frst book on strategic enrolment management.

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