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FISCAL YEAR 2002-03 FISCAL YEAR 2011-12 REVENUE 2003 - 2013
1% 10% 20% 30% 40% 50% 60% 70%
FY 2002-03
4% 4% FY 2003-04
FY 2004-05
38% FY 2005-06
38% FY 2006-07

FY 2007-08
58% FY 2008-09
58%
FY 2009-10
FY 2010-11
FY 2011-12
FY 2012-13
OTHER STATE SUPPORT STUDENT FEES OTHER STATE SUPPORT STUDENT FEES
STUDENT STATE OTHER
a larger degree of fexibility to meet their time and schedule References
constraints. In a competitive market, community colleges must Auguste, B. G., Cota, A., Jayaram, K., & Laboissière, M.C.A.
invest more time and resources to gain a better understanding of (November, 2010). Winning by degrees: the strategies of highly
what students want and require for success. productive higher-education institutions. Retrieved from
Auxiliary Services http://knowledgecenter.completionbydesign.org/sites/default/
Auxiliary services ofered by the college impact not only the fles/510%20Auguste%20Cota%20FULL%202010.pdf
overall student experience but the college’s fnancial bottom Christensen, C. M. & Eyring, H. J. (2011). Te innovative
line. Services such as bookstores and food services may be university: Changing the DNA of higher education from the inside
afected by a number of changes. With the aggressive move to out. San Francisco, CA: Jossey-Bass.
reduce the cost of course materials to students, what happens DesPlas, E. M. (2013). Get to the core of the operational onion.
to the traditional bookstore business model? Te revenue Business Ofcer Magazine, 47. Retrieved from http://www.
currently contributed to the college’s operating budget by these nacubo.org/Business_Ofcer_Magazine/Magazine_ Archives/
auxiliary services could easily diminish and possibly disappear. JulyAugust_2013/Business_Intel.html
Additionally, how will a potentially larger percentage of students
choosing to enroll in online or hybrid courses impact the ability Levine, A. (2000, October 27). Te future of colleges: 9 Inevitable
to provide good economical food services for those who come changes. Te Chronicle of Higher Education. Retrieved from
to the campus? Will cafeterias be replaced by a combination of http://chronicle.com/article/Te-Future-of-Colleges-9--I/10560/
cofee shops with grab and go food and vending machines? Lewin, T. (2012, March 4). Instruction for the masses knocks

Bottom Line down campus walls. New York Times. Retrieved from http://
In order to create extraordinary learning environments where www.nytimes.com/2012/03/05/education/moocs-large-courses-
open-to-all-topple-campus-walls.html?pagewanted=2&_r=0
students are engaged and energized to succeed, already efcient
community college systems must become even more efcient National Student Clearinghouse Research Center (2013, May
and more efective. Tis is highly unlikely without making 16). Spring college enrollment drops 2.3 percent. Retrieved from
drastic changes in the way community colleges approach http://www.studentclearinghouse.org/ about/media_center/
instructional delivery. press_releases/fles/release_2013-05-16.pdf
In the midst of disruptions caused by technological advances Obama, B. H. (2012, January). State of the Union Address.
in the home movie industry, Blockbuster built a successful Retrieved from http://www.whitehouse.gov/the-press-
business. Eventually, however, Blockbuster failed to adapt to new ofce/2012/01/24/remarks-president-state-union-address
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Wang, P. (2009). Is college still worth the price? Money Magazine.
Keith W. Houck Retrieved from http://money.cnn.com/2008/08/20/pf/college/
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Keith W. Houck is the Vice President for Operations and
Finance for Valencia College. Prior to joining higher Wang, W. & Parker, K. (2011, August 17). Women see value and
education, he served as Florida’s lay representative on the benefts of college; Men lag on both fronts, survey fnds. Retrieved
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of Colleges and Schools and has served as an appointed from http://www.pewsocialtrends.org/fles/ 2011/08/Gender-and-
Trustee for the college. higher-ed-FNL-RPT.pdf

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